Developing a complete plan of action before organizing a not-for-profit charity event can save valuable time and money for any organization. There are tons of minor details that need to be considered when planning an event, and if you are not prepared ahead of time, they can become huge obstacles for your fundraising efforts. A [...]
Read More →Marketing can be defined as a persistent societal activity that goes beyond the mere selling of a product or service. The financial constraints and the associated pressure prompted majority of the non-profit organizations to become more market oriented. Marketing for them is a means to ensure their survival. So what does Marketing entail for the [...]
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