Direct mail fundraising will be harder in 2011. Postage rates are increasing. Attention spans are decreasing. And discretionary income, which is to say, the money your donors use to support their favourite causes, is tighter. So, if you want to succeed at raising funds with direct mail letters, follow these five timeless tips. 1. Write [...]
How Analytics Can Inform Your Online Direct Marketing Strategy
04/16/2010 By Leave a Comment
The analysis of data is critical to making an informed decision about your event’s online direct marketing strategy, yet many people are intimidated by the sheer volume of data tied to fundraising programs. For event marketers and fundraisers, data is often seen as an especially big mystery. They collect a lot of data, but are [...]
What Nonprofits Just Don’t Get
04/09/2010 By Leave a Comment
Uh-oh. I hope I’m not going to get in trouble with this post. The truth is, I’ve noticed a few reoccurring themes about nonprofits through the course of my career. Some of them are truly inspiring. Some of the themes are quite frustrating. So I offer the following observances about nonprofit culture not as an [...]
Not for profit sector and economic down turn
10/21/2008 By Leave a Comment
The current economic downturn is a bloated up financial crisis caused by the erroneous banking system. The banks refuse to take measures beyond the so-called ‘light touch regulation’. As their regulatory authority is being constantly challenged, they have begun to aggressively embrace newer methods of funding the failed mortgage lending. These complex financial instruments have [...]
Not For Profit Fundraising
09/29/2008 By Leave a Comment
The process of solicitation and gathering of money in the form of cash or kind, through donations obtained from individuals, corporates, charitable foundations or government agencies is known as Fundraising. This process of fundraising is typically associated with the efforts that the non-profit organizations undertake. There can be a wide array of operations that they [...]