Marketing

AP to distribute content from nonprofit news organizations

The Associated Press is expanding its project to distribute content from nonprofit news organizations to newspapers through delivery technology that will make it easier for newspapers to find and use the material. Newspapers, for the first time, will be able to request that feeds of nonprofit materials be delivered directly into their content management systems [...]

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Creating A Foundation for Your Brand

This is part one of a five part presentation from Stephen Melanson on Verbal Branding given at The Non-Profit Toolbox meet-up at the South Shore Science Center in Norwell MA. Here is the transcript of the clip: I’m going to talk to you about Verbal Branding and Verbal Branding as you see are new literally [...]

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How Analytics Can Inform Your Online Direct Marketing Strategy

The analysis of data is critical to making an informed decision about your event’s online direct marketing strategy, yet many people are intimidated by the sheer volume of data tied to fundraising programs. For event marketers and fundraisers, data is often seen as an especially big mystery. They collect a lot of data, but are [...]

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Business partnerships seen boosting causes

Partnerships with trusted businesses help draw attention to nonprofit causes and are more likely to make consumers feel good about the causes and actively support them, a new survey says. Seventy-eight percent of Americans surveyed for the 2010 Cone Nonprofit Marketing Trend Tracker believe a partnership between a nonprofit and a company they trust makes [...]

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Not for Profit Marketing

Marketing can be defined as a persistent societal activity that goes beyond the mere selling of a product or service. The financial constraints and the associated pressure prompted majority of the non-profit organizations to become more market oriented. Marketing for them is a means to ensure their survival. So what does Marketing entail for the [...]

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