Business partnerships seen boosting causes

Partnerships with trusted businesses help draw attention to nonprofit causes and are more likely to make consumers feel good about the causes and actively support them, a new survey says.

Seventy-eight percent of Americans surveyed for the 2010 Cone Nonprofit Marketing Trend Tracker believe a partnership between a nonprofit and a company they trust makes a cause stand out.

And 56 percent of consumers say they are more likely to feel positively about the nonprofit and actively support it. Read More