Partnerships with trusted businesses help draw attention to nonprofit causes and are more likely to make consumers feel good about the causes and actively support them, a new survey says.
Seventy-eight percent of Americans surveyed for the 2010 Cone Nonprofit Marketing Trend Tracker believe a partnership between a nonprofit and a company they trust makes a cause stand out.
And 56 percent of consumers say they are more likely to feel positively about the nonprofit and actively support it. Read More
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